As the real estate market continues to change, we as brokers must change with it if we wish to remain profitable. Many real estate offices never reach their true potential, or worse, fail because we as individual broker/owners refuse to change. This video covers the changes we need to be making if we wish to survive.

If you keep doing the same things because experience tells you those things made you money, it won’t continue to work unless the market is unchanged. Technology in real estate has changed the game entirely. Are you still playing by the old rules?

02:02 What has changed in your business to change with the market?

The systems, the tools, are you recruiting more or less, are you doing more lead generation or less?

02:50 “We’ve always done it this way.”

This is what you hear from a brokerage about to go broke. You have to change with the market, with the buyer behaviors and with technology. Your buyers have changed with technology. Why haven’t you? Stop blaming the market. Are you waiting for the market to improve to allow you to avoid changing? Really? Find a new career.

04:30 Enthusiasm is just another form of confidence. Change starts with you as the broker. Change is about you and you changing. Get it? You don’t have to like it, just do it.


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Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software. is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

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