Mike Krein takes questions from Jennifer Clark, Broker with Glory International Real Estate Company in Orange City, Florida.

Real Estate Question and Answer:

What about real estate websites – beyond IDX and CRM?

With this question, Mike weeds out IDX and CRM and their roles on your website. Real estate CRM software is pretty much a standalone product. Both are built into RIO Genesis, but if you want to have a custom website built, someone will have to consider lead capturing and put your CRM in the website for you.

As far as interactivity goes, you want to make certain you have a few things on your site, specifically an IDX portal so potential buyers can look at listings, but you want to focus on content so buyers will stick around. Mike covers the essential elements of a website and many other things to consider. Get more of Mike’s insight into best practices for real estate websites with this Q&A.

Find out about how to maximize effective communication in your office by investing in current real estate technology with our full lesson:

Communicating in your real estate office requires CURRENT technology

Let’s Talk

Do you have additional questions on this topic or want us to start a new discussion for FREE Broker School? Join the #freebrokerschool conversation – Leave your comments right here on our blog and continue the conversation. We want you to have any real estate tools you need at your disposal.

FREE BROKER SCHOOL – “Everything you need to know, but no one else will ever teach you!”


Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software.

FreeBrokerSchool.com is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

Subscribe to ALL episodes that will include the PDF presentations, as well. It’s free. It’s https://dev.freebrokerschool.com

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