We all know the internet has completely changed the real estate industry. If you haven’t figured that out by now, you really need Free Broker School. HOW you’re using email is changing as well.

email rules. they exist.

The Number One Rule: Personal email addresses are exactly that: personal. You should have a separate business email, preferably with your company’s domain name: YourName@YourCompany.com

  • Using @yahoo, @AOL, @gmail – all make you look suspicious. Think: The Nigerian Prince sending you money out of nowhere scam.
  • Your email correspondence can be subpoenaed. Ask yourself: “If all my email were subpoenaed, what would be revealed about me?”
  • I can’t stress this enough: Have a separate business email account.

The Other Rules:

  • Brokers: provide company email accounts for all agents and employees
  • Agents: every email you send is part of the transaction file. Keep that in mind always.
  • Business correspondence ONLY on your company email addresses
  • GOOD office systems incorporate agent email accounts directly into the system and them part of each file.

Watch this episode to find out about how email can be your triumph or your downfall.


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Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software.

FreeBrokerSchool.com is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

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