In this two-part video we explain your role and relationship with your agents as it pertains to training, production, and recruiting. Remember that your agents are constantly being bombarded with information – both good and bad. Either you are telling your agents what they need to know or someone else will be. This includes recruiting! Are you the one telling the agents about you and your company, or is your competition telling the agents their version about you and your company? Recruiting real estate agents is the key to a successful brokerage.

Think About the Broker/Agent Relationship:

  • Employer/Employee
  • Teacher/Student
  • Priest/Disciple
  • Parent/Children
  • Mentor/Mentee


  • It all revolves around education and support!
  • Keeping them informed and being there for them!
  • This is part of building a successful culture!
  • It is culture that drives production
  • It is culture and support and drive retention.

It is YOUR responsibility as the leader to keep them informed so they can do what you hired them for – LISTING and SELLING homes. They need that support from you. You need to stay up on trends, laws and current headlines that relate to the industry and your area.

Part 2 discusses quick and easy ways to do this.

Let’s Talk

Do you have additional questions on this topic or want us to start a new discussion for FREE Broker School? Join the #freebrokerschool conversation – Leave your comments right here on our blog and continue the conversation. We want you to have any real estate tools you need at your disposal.

FREE BROKER SCHOOL – “Everything you need to know, but no one else will ever teach you!”


Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software. is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

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